AIR JORDAN 4, A CLASSIC BY JORDAN BRAND

THE AIR JORDAN 4, AN ICONIC MODEL

This is one of the Air Jordan most prized by collectors and enthusiasts of sneakers, along with the legendary Air Jordan 1. This model has become a must-have over the years, to the point of becoming a reference of its kind! Contrary to the first model of the range, it does not have a higher or lower version as we can see with the Air Jordan 1 Mid and its big sister, the Air Jordan 1 High.

After the critical and commercial success of the Air Jordan 3silhouette, the Jumpmanbrand is looking fora new hit. Using the same team that created the small revolution that was the AJ3, Tinker Hatfield and Nike/Jordan imagined in 1989 the Air Jordan 4 or Air Jordan IV. The pair was directly based on the needs of Michael Jordan on the field. Indeed, at the height of his career, the "G.O.A.T. The aerodynamic design of the AJ4 and its composition are the result of the performance needs of "His Airness". Flexibility, ventilation, freedom of movement and comfort are the key words of Hatfield's creative will.

A ROBUST SNEAKER WITH PREMIUM MATERIALS

The pair displays a nubuck leather upper combined with mesh, a first at the time! Plastic parts also come to hold the ankle and the heel to reinforce the security and the support of the foot. We find the Jumpman logo, which appeared on the Jordan 3, with the inscription " Flight" which is added to the visual. At the top of his art, it is with his Jordan IV that the number 23 of the Bulls will finish as the best scorer of the NBA for the third consecutive year. The pair will also enter the legend thanks to the famous "The Shot", the shot on Craig Ehlo during the 1989 Playoffs.

The Air Jordan 4 will also impose itself in the street and in the culture thanks to the director Spike Lee, who will place the pair in several of his films. It is part of the shoes that have marked the cinema like the Air Jordan 11 in the film "He Got Game" with Denzel Washington. He will also realize a series of advertising in collaboration with Nike for the model, supporting its status of sneakers legend once and for all.

REVISITED WITH NEW COLLABORATIONS

The sneaker can also count on its ever more powerful collaborations to increase its influence. Among them is the collaboration with the world-famous artist Kaws.The New York street artist once again brings his signature style to this model. Grey suede inserts, Kaws' famous XX signature on the heel and a beautiful translucent Glow in The Dark sole complete this jewel. Among the collaborations that marked this silhouette, we can underline the magnificent work of the American denim brand Levi's and its Black and White. Entirely made of denim, this sneaker offers an infinite customisation perspective, let the wear and tear of the jeans do the work or arm yourself with a chisel and customise it as you wish. Finally, in more recent collaborations, the most influential rapper of the moment Travis Scott offers us his "Astroworld" version with an electric blue colourway. The translucent sole and the famous cactus Jack logo on the heel make this pair a 10 year old heat.